SPM Media Channel

July 20 (Reuters) - Apple Inc (AAPL.O) on Wednesday released a report outlining a two-pronged strategy in digital health markets, courting consumers with health and fitness features on one hand while engaging with traditional healthcare systems on the other. Spearheaded by Apple's chief operating officer, Jeff Williams, the report is the first time Apple has offered a comprehensive view of its approach to healthcare markets in the eight years since it began releasing health features such as a medical records storage system on iPhones. It has also started partnering with institutions such the Stanford University School of Medicine to conduct large-scale formal medical studies. Much of the work has centered around the Apple Watch, a device that Williams played a key role in bringing to market and which contains sensors for heart health and other functions. In the report, Apple said its focus for consumers is on providing a secure place for users to store their health and medical info...

STOCKHOLM (Reuters) - Microsoft on Tuesday launched a public cloud for government customers, offering greater control over their data, and has signed up Italian defence group Leonardo and Belgian telecoms firm Proximus as partners. The COVID-19 pandemic has sparked a digital transformation in many public sector organisations, and Microsoft expects to use its "Cloud for Sovereignty" to better compete with rivals such as Amazon Web Services and Alphabet's Google. The size of the global government cloud market is expected to reach $71.2 billion by 2027 from $27.6 billion in 2021, according to market research firm Imarc Group. "We do expect customers around the world ... but the first few customers have been in Europe," corporate vice president Corey Sanders said in an interview, adding that the company is conducting private previews with customers. The European Union has been at the forefront of privacy and security legislation and its privacy watchdog launched a...